Business Consulting
and Training in Consumer Goods
and Retailing

Name: Catology Consulting
Address: GB

Catology was established to bring our 50 years of experience and 15 years as Category Directors to global brands.

We are specialists in commercial, category and channel strategy, with consumers and shoppers placed at the heart of every project.

Meet the Team

50+ years in FMCG corporate roles

30+ Categories | 15+ years as Category Directors

Successes with all Grocery Retailers

Leaders of World Class Category Development

Consultants | Industry Advisors | Coaches

Together we bring our leadership experience to our consultancy approach to help galvanise buy-in, harness the power of strategic thinking and create clear, actionable plans that go across the whole of the business.

Co-Founder | Director

Sarah Miskell

Consumer-driven strategic thought leader and game changer.

Sarah has over 20 years of Commercial Strategy and Marketing Director level Experience in UK and European Markets.

With a career stretching from Brand, Sales, Category Development and Commercial Strategy with Coke, Muller and Warburtons.

Industry Global ECR Steering Group Board Member.

Married with 2 children and 2 golden labradors, away from work Sarah can be found hiking or following her passion for art through oil painting.

Co-Founder | Director

David Tittensor

A passionate leader of change in business.

David has over 25 years of Category Development and Director level experience in consumer goods and retail businesses.

With a career stretching from Retail Buying to Commercial Strategy development with Boots, Smith+Nephew, Kraft, Kellogg's and Warburtons.

Skilled in driving team performance and an accredited Strengthscope® Master Practitioner.

Married with 2 children, when not working David relaxes by coaching cricket or grappling with his new found hobby of wildlife photography.

How we work

1

Bespoke

Bespoke services tailored to suit your precise business needs

2

Agile

We deliver with agility and flexibility to respond to the needs of your business

3

Engaging

Engaging your team, your business, your customers

We specialise in three main, interlinked spaces...

Create
Strategy.

Category Vision & Strategy
Commercial Strategy
Channel Strategy
Customer Strategy

Improve
Performance.

Brand | Portfolio | Innovation Planning
Range, Space, Merchandising and Visibility
Pack, Price and Promotional Planning
Shopper Marketing
Fixture of the Future
Joint Customer Planning

Build
Capability.

Bespoke Training Courses
- Category-Based Selling
- Collaborative Selling
- Data to Insight to Action Training
- Presenting and Storytelling
Open Training Courses
- Virtual or Online
Capability Assessment
Executive | Team | Individual Coaching
Strengthscope® & High Performing Teams

We are specialists in and proven
experts at
developing category strategy

Create
Strategy.

We have over 25 years of experience leading category strategy
We unlock the power of consumer-shopper-led strategic thinking to play to where your consumers are going to be
We understand the fundamental questions to answer, through strategic analysis that results in breakthrough thinking every time

Improve
Performance.

We have led successful change programmes and understand what it takes to improve performance

We have over 25 years of experience executing successful category growth plans with retailers
We help teams develop tactics for their Internal Plans, including Pack, Price, Promotion, Fixture of the Future and Shopper Marketing
We bring our training and coaching expertise to help raise standards of practice and support best practices with our Toolkits

We are specialists in and proven experts at developing organisational category capability

Build
Capability.

We are trained in individual and team diagnostic methods to identify development needs
We have built category leadership training and development programmes
We have created the conditions for world-class category development through HPT Programmes and Roadmaps
We are experienced in individual and team coaching and mentoring, including unlocking the power of Strengthscope®