Collaborative Customer Management Open Training
Introducing our training programme suitable for anyone beginning a customer management role.
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The course encompasses the principles of collaborative selling and customer segmentation, providing in-depth insights into the buyer’s world and the negotiation process. Participants will gain knowledge on creating data-driven actions and recommendations, understanding the Steps of Selling, unlocking their network, building a JBP (Joint Business Plan), and planning effectively for customer meetings.
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Best-in-class content is delivered by industry experts in a friendly environment over 4 modules across a 4-week period.
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Upon completion of the course, you will be fully equipped to tackle the customer management challenges that await you!
The 'What'
And the 'How'
The four modules are designed to help you understand:
Module 1
2.5 hours
Account Management
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What is Account Management
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Understanding Collaborative Selling
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Customer Segmentation
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Module 3
2.5 hours
Selling Skills
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Data Driven Action to recommendations
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The Steps of Selling
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The Power of Your Network
Module 1
2.5 hours
The Customer
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The Buyer and the Buyer’s Buying Process
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How to orchestrate Customer Collaboration, including Contact Strategy
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Understand the Process of Negotiation
Module 4
2.5 hours
Sales Planning
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Learn the Principles of Joint Business Planning
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Discover how to Build a JBP
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Planning for Customer Meetings
