Category Development Open Training 

Our popular Category Development training programme is open to all, ranging from new category professionals to individuals seeking practical application of category development principles.

​

During the course, you will acquire knowledge on how value is created in category relationships, delve into the category growth model, and understand the significance of a consumer-shopper focus. You will explore the concepts of Category Vision and Strategy, learning the process of their creation. Additionally, you will delve into category development principles, gaining insights on generating meaningful insights, actions, and recommendations. The course will also cover impactful category-based selling techniques designed to resonate with buyers.

​

The best-in-class content presented in 4 modules by category experts will elevate your category skills to the next level. The training is delivered in a friendly environment over a 4-week period.